Why Inbound Website Design Is The Wave Of The Future
by Gemma Agnew
While you may love what you do, chances are you’re not in business just for fun.
Whether you love what you do as a business owner, or not, you’re here to make money at the end of the day.
To do that, you’ve got to convert your leads to customers. And to do that, you need to use every tool at your disposal.
Here’s what inbound website design is and why you should be using it.
What is inbound website design Anyway?
Your company’s business plan should include a sales and marketing plan.
You can’t hit a target if you don’t know what you’re aiming for, right? Your website is likely a part of that plan, but may not be doing everything it can for you.
That’s where inbound website design comes in.
It changes your site from informational to an active sales tool.
Change Is Hard, But Worthwhile
We understand: this is probably a fundamental shift in your view of your marketing strategy.
And it will likely take an investment of both time and money. But it can help maximize your other efforts, which can result in more conversions.
Plus, with regular changes by Google (are you AMP‘d yet?), your site could probably use an update.
Here are the things you need to understand about inbound website design.
Your Business Exists to Solve Your customer’s Problem
We all like to think that our customers care about who we are, and why we do what we do.
And yes, if you’re a non-profit or similar organization, that can be true.
But for everyone else, your business exists to solve their problem.
Why you’re solving it is a distant second to how you’re solving it. That means you need to look at your website differently.
It’s about your customer’s point of view, not your own. And it’s about one customer, not all of them.
Websites like Amazon and Netflix have been offering personalized experiences for some time. They offer products that are related to what you’re looking at, or a similar show to watch.
While we can’t all be Amazon, you do need to provide a more customized experience.
Say your customer downloads your free e-book from your homepage. Should that same e-book offer pester them on every page they look at? Not if you want them to ever come back.
Investing in a personalized experience will pay off in the long run.
Your Blog Needs Valuable & Timely Content
And not just any content.
It needs to be information that your customers consider valuable and timely.
If they’ve found your site, a customer has already passed the awareness stage of their buying journey. At this point, they’ve hit consideration:
Is your solution the one they’re looking for?
Your blog content can help them reach an informed buying decision.
Plus, it may help to make them a returning customers, the holy grail of the sales process.
Get Affordable Professional Inbound Website Design from an Award-Winning Digital Agency
Write Marketing Corp is an experienced and multi-award winning digital agency based in Brisbane, Australia. Selected as the winners of the “Best Responsive Website Design Agency 2017″ by internationally recognised authorities, BEST WEB FIRMS.
Write Marketing Corp can help you with everything you could possibly need to build a strong online presence and professional face to your business at incredibly affordable and competitive pricing, while not compromising on quality. From website design and development, to transformational branding and logo design, to fully qualified professional writing for your blog, website or other copywriting or content writing needs – Write Marketing Corp has everything you need all under the one roof. Make Write Marketing Corp your new Marketing Team today.
November 22, 2017
November 17, 2017