Top 5 Tips to Boost Lead Generation Conversions
by Gemma Agnew
Generating traffic to your website takes a well thought out marketing strategy and often at least a few months. Unless you are a professional , it would usually also incur a significant investment of money as well to get the ultimate results which include not only website traffic but quality website traffic. Quality website traffic is simply visitors to your site most likely to convert into paying customers. So, you want to ensure the maximum return on investment for achieving this and if you don’t have compelling offers, effective CTAs (Call-to-Actions) and convincing lead nurturing campaigns, you won’t have a way to turn that traffic into leads and ultimately profits. This article will outline our top 5 tips to boost lead generation conversions.
1. Improve The Position Of Your CTAs (Call-to-Actions)
CTA placement can have a profound effect on the number of leads you generate from your website. It’s important you place your CTA at the top of your website as the latest research shows that anything on your website positioned in a place that involves visitors having to scroll down, will only be viewed by 50% of people.
Additionally it is important to test, tweak and optimise your CTAs for ultimate results. And this is what most marketers don’t spend a lot of time doing. You want to place your conversion form or CTA where the eye naturally falls and an eye tracking study found that most people start by looking in the upper left hand corner of a page and then move the eye in an F-shape pattern. You can capitalise on this information by placing important information in these locations.
2. Use Images Rather Than Only Text So it Stands Out
It has been proven that images stand out and get much better results than text alone. Additionally it allows you to promote your offer in ways that text may not necessarily best convey. Additionally you should test out using different colours than your website’s colour scheme. If your CTA contrasts your website design, it won’t blend in too much to the rest of your website and therefore will stand out more and catch people’s attention quickly
3. Have A Blog Attached To Your Website That You Contribute To Regularly
Some people underestimate the power of keeping a business blog. Blogging is a powerful way to boost your SEO ie. Google ranking and website traffic, as well as brand awareness and brand reputation. By contributing regularly to a blog related to your business you will establish yourself as a go-to industry leading expert and when done correctly, it can lead to numerous additional leads and sales as a result. Ensure to include an end of post banner CTA that links to a relevant landing page closely aligned with your business offerings which have proven to generate high rates of website traffic of quality leads that convert. Studies show that uploading highly optimised, blog articles 1-2 times a week at minimum get the best results.
4. Be Clear About What You’re Offering
Ensure to be completely clear about what you’re offering and the benefits of it to your potential customers. Create special landing pages specifically focusing on your offer that are simple, that clearly define the offer and have a well placed, written and designed CTA. Don’t clutter the page with too much confusing content or possibilities to distract the visitor away from the end goal.
Ensure to have a few sentences outlining the offer and a few sentences bullet pointing the benefit to the visitor. It has to explain clearly the value to them or they simply won’t stay on the page long let alone fill out contact form or click on your CTA. Additionally, The biggest mistake a lot of businesses do is try to be too humourous or too clever in the headline, and it’s not clear what they’re offering. Make sure to match the headline of your landing page to the corresponding CTA. You want to keep your messaging consistent on both your CTA and the headline.
5. Following Up and Lead Nurturing
Research proves that it takes 7-10 touch points before a lead will convert into a paying customer. This simply means that you need to follow up with visitors that fill out your CTA or lead capturing form 7-10 times before they will be at the decision stage of the buyers journey and proceed to making a purchase. This may be by phone calls, emails, social media outreach, retargeting campaigns or newsletters and must be highly targeted and personalised content and communication that offers value and shows the benefits of your product or service to them. It has also been proven that the sooner you contact a lead after they have made initial contact the higher the conversion rate and chances are.
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