Top 4 Content Marketing Trends To Use In 2017
by Gemma Agnew
It’s clear by now that Content Marketing is here to stay, and is a great way to boost your website traffic.
But are you on top of your content marketing trends to get the most from your content? Here are the top four trends you should be tracking to make your content go further in 2017.
1. Increasing reliance on internal platforms
Over the past few years, there’s been eroding trust in circulated content on uncontrolled platforms like social media and digital advertising.
These sorts of uncontrolled platforms are prone to upheaval, algorithmic changes, and other edits that impact your business at potentially the worst possible time.
As a result, there’s been a move for companies to host more and more of their own content via content marketing strategies.
In order for you to stay ahead of this marketing trend, one of the best things you can do is start promoting your own work, creating a digital destination that your customers will seek out and want to visit.
2. Refocus your efforts on email marketing
Email has always been a mainstay of marketing. It’s the perfect combination of cheap, effective, and scalable, and as a result is beloved by companies everywhere.
But with the raft of new channels (we’ll get onto that in a minute), it might seem like email is old news.
Nothing could be further from the truth.
Email remains an incredibly powerful marketing channel today. BuzzFeed, for example, continues to use email to enormous success, even among their new content channels like Tasty.
3. Move beyond your blog
As we mentioned earlier, there are a lot of other channels out there now, especially from the world of social media. Due to that fact, it’s time you begin to explore channels and mediums beyond your blog.
First off, the more social media channels you’re a part of, the larger your potential audience and the more points of contact you have with potential customers.
Second, the more networks you develop, the better positioned you are to locate and leverage market influencers, taking their power and making it your own.
And when it comes to moving past your blog, enriched content has a much better engagement rate almost across the board.
Whether it’s a whiteboard explainer video or a beautifully curated infographic, 2017 is definitely the year to put the pen down and pick up some other content creation tools.
4. Automate, Automate, Automate
Finally, if you want to stay competitive in 2017, you’re going to have to automate.
By using marketing automation software, you can make like deploying emails, posting to social media, and welcoming new subscribers run on automatic, giving you more time to generate awesome, fresh content for your audiences.
Content Marketing trends summary
There you have it. Four marketing trends that you can use to take your content into the stratosphere this year, and get the most bang for your buck.
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