Should You Blog: 5 Benefits of Blogging for Your Business
by Gemma Agnew
If you want your business to be on the cutting edge, you need your website to be a hotspot of activity and content.
Why? Because 94% of B2B customers are using the internet to help in their decision-making process.
Be a part of the conversation.
One of the more effective strategies is regular blogging. Companies posting upward of 16 blogs monthly can find website traffic boosted by more than three times the original amount!
This is only one of the many benefits of blogging. Keep reading to learn more about how consistent blogging can help build your business!
1. Fresh and Consistent Content Equals More Traffic
Think about it this way, the more raffle tickets you buy, the more likely you are to win the grand prize, right?
Blogging follows the same premise.
The more web pages you have for Google (or an equivalent search engine) to index, the more likely it is to boost your website’s visibility.
Sites like Google prefer to showcase fresh content. Creating regular, new blog posts translates directly to more visibility on search engines and more traffic on your website.
2. It Can Help You Rank Higher in Long-Tail Queries
When I have a problem with my TV, I’m not looking for a store selling TVs. Rather, I will type into Google “Why is my TV discolored?”
This is called a long-tailed query rather than a business-specific keyword. The people searching for these are also your potential customers.
By creating blog content around the principles of your business and services, you are drawing them in.
You’re also giving your website a higher rank on long-tail queries by providing search engines with more content to draw from.
3. You’ll Establish Yourself as an Authority
If your website is producing written content that informs the public on what’s new and cutting-edge in your field, your client base is going to infer your own authority in the field.
Without your customer being aware, you’re establishing a trust relationship with them. This type of relationship is crucial for long-term business.
If you really know your stuff, your blogs may even be cited by other bloggers and journalists.
These inbound links are paramount in gaining organic traffic to your site. The more other websites are referencing yours, the more it boosts your SEO, the more traffic you have on your site, and the more business is happening.
4. Blogging Puts a Human Face on Your Business
Speaking of building trust as one of the benefits of blogging, this trust can move into a genuine connection.
Customers want to do business with people they enjoy to be around. So, showing who you are (your purpose, your personality, your values and your business culture) can help.
Letting your business’s personality show through in written content is a great way to build this type of connection.
5. It Looks Like Your Business is Active
Producing regular blogs not only makes your business look like it’s thriving to your customer base but to search engines as well.
An active blog builds trust and breeds a higher conversion rate. A regular blogging business informs your audience that you’re actively honing your craft, learning new data, and sharing that information with your readers.
Start Reaping the Benefits of Blogging
You don’t need to be a creative genius to write a blog. You only need to create relevant, helpful content for your target audience, and you’ll start to reap the benefits of blogging.
Don’t know where to start? Seek out some seasoned professionals and get the ball rolling to expand the impact your business has on the world around you!
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