SEO Copywriting Services: Don’t Just Crunch Words, Engage Your Readers Instead
by Gemma Agnew
There’s no longer a separation between content marketing and SEO.
Your content strategy has a strong impact on your search engine rankings. With both industries reaching titanic levels of value, it’s important to take your mastery of each very seriously.
Unfortunately, too many SEO copywriting services are just going through the motions. And while keywords are a vital part of this idea, they’re not enough on their own.
The real key lies in building compelling and engaging content. This is why you need to look past content marketing as a necessity and look towards it as an art.
Read on to learn more.
SEO and Your Bounce Rate
There are numerous factors that go into your SEO rankings. One that nearly all SEO copywriting services understand is keywords.
The truth is that anybody can see a keyword and find a place to put it. The challenge is creating content that people actually want to read.
This is essential, though. The fact is that your bounce rate has a strong impact on your SEO rankings.
This means that if people click on your post but quickly leave your site because they’re not interested in it, you’ll actually drop in rankings.
The implication of this is earth-shattering for SEO content creators. Simply put: boring writing kills rankings.
Compelling Content Builds Interested Customers
When somebody reads your post, you want them to stay interested. While it’s easy to get people on the page, it’s also easy to be forgotten.
This is particularly true when you consider the large volume of posts that people read each day. Something forgettable is unlikely to build a customer base.
On the other hand, interested readers will come back with their credit cards in hand. But to succeed at this, your content needs to be compelling and unique.
Make sure you find SEO copywriting services capable of developing an interested, loyal customer base.
Building Brand Evangelists, One Share at a Time
Whether you want to grow through word of mouth or generate leads using social media, brand evangelists are essential. In order to build evangelists, you need to make them interested in you.
There are two ways to do this:
The first is to have a great product. (Presumably, you already have this.) People who use something they like are more likely to recommend it to their friends, families, and neighbours.
The second is great content and a “share” button. If you’re creating something interesting, you’ll find that leads generate themselves. This will boost your social media potential and SEO rankings, which is win-win for your brand.
Get SEO Copywriting Services
We offer copywriting services for brands looking to create great content. Our philosophy is simple: Build something interesting, and the clicks will follow.
When you combine this with a mastery of keyword research and SEO strategy, you’ll find our work is second-to-none for bringing in customers and cash.
In addition to SEO, we also help with web design and other necessary tech expenses. To get started, please contact us today.
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