Fashion Designers Co. is a London based women’s and men’s wear fashion design house founded in 2011 by Ella May and James Kent. The name Co reflects their creative partnership, which spans the worlds of fashion and film. It also defines their design philosophy: to create a line of luxury essentials that together form a considered, cohesive wardrobe. Each collection includes elements of ease and polish, femininity and masculinity, practicality, and is always characterised by fine fabrics, unique silhouettes, and a sense of grown-up sophistication. Fashion Designers Co. aims to design a new kind of essential, one that pushes the boundaries of how we define classic.
Fashion Designers Co needed a complete overhaul or redesign of their current website which was producing poor results and conversions. It also wasn’t responsive so they were losing numerous new clients due to it not displaying correctly on mobile devices which studies show that over 80% of consumers start their search for products they are wanting to buy online from their mobile device. They also weren’t happy with their logo and needing some branding to give their brand overall that “Wow” factor.
We designed Fashion Designers Co website with a stylish large hero image, with a strategically placed CTA (call-to-action) within this image making it really easy for visitors to find out more information quickly and easily. We also used colour theory and a thorough discovery consultation session to come up with the best company colour scheme and logo design concept and decided on a design and colour scheme, they have received great customer feedback for. The site is now fully responsive and performs well and is interactive to give it a powerful effect and end result.