How to Get Your Brand New Blog Out There and Noticed
by Gemma Agnew
So, your business has a new blog, and you need it to gain some traction. No worries. This guide is all about how to make that blog start working for you.
You’ve been toying around with the idea of launching a new blog for your business for quite some time now.
Unfortunately, though, you just don’t have the following you need to make your blog a hit, and you have little to no idea how you are going to go about getting your blog noticed.
Even though getting the blog traffic you’re looking for might seem somewhat impossible to you right now, we assure that, with time and patience, you’ll get the results you desire.
In order to do so, however, you’ll need to rely on a few tried and true marketing strategies, a few of which we’ve provided below:
Use a Simple Site Design
Almost every novice under the sun wants some fancy site design. Of course, the problem with intricate site designs is that they are often barely navigable.
Simply put, your site won’t be very useful to your potential clients (or you) if they can’t find their way around it, which is why you should opt for a simple design.
Needless to say, your simple design still needs to be eye-catching, so work on finding a balance between your site’s utility and its aesthetics.
Frequently updating your new blog is essential if you want your site to rank well; after all, Google wants its users to be able to find useful, up-to-date information using its search engine.
Needless to say, a small business probably isn’t going to be able to pump out as much content as a larger one.
That said, if you are a small business owner who just doesn’t have the budget to hire many content creators, you could just settle for hiring a few content creators or freelance writers. You should have these writers focus primarily on long copy since it performs well nowadays.
Use Social Media to Drive Traffic to Your Blog
If you’re going to be using social media, just be sure to choose the platforms that are ideal for your services. For instance, if you’re a freelance artist who has recently launched a blog, perhaps you should prioritize your Instagram or Pinterest campaigns over your Twitter campaign.
You could do almost everything on this list and not get the results you’re hoping for if you don’t earn any backlinks.
To be blunt, backlinks are everything on the net (i.e. to Google). They speak volumes about your content’s overall usefulness and lend credibility to your site.
For these reasons, you need to learn how to get people to link to your site.
And, no, buying backlinks is not an acceptable practice and can get you in serious trouble with Google.
In other words, you need to earn natural links to your content by communicating with other people in your niche and offering guest posts. There are also tons of other ways to get backlinks, so always be on the hunt for them.
In truth, none of these tips will make your new blog an instant success, but they’ll most certainly help you build up the following your small business needs.
Though the situation might seem hopeless in the beginning, with enough diligence, you’ll get your blog to where it needs to be in time.
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