How to Get the Most out of Your Website Data
by Gemma Agnew
As a business owner, your website is the most important asset you have. It’s a great resource for telling people about your business, showing off past projects, and connecting with customers.
But did you know that you may not be getting the most out of your site?
You could be sitting on tons important data to help you better market your business. Ready to use your site to its fullest extent and get the most out of your data?
Read on as we walk you through how you can get the most out of your website data.
Set Goals For Your Business
One of the coolest things about analytics is how they can be used to measure your business’s goals.
Set aside some time to talk with your team up come up with a series of goals. They can be quarterly, monthly, or even weekly. In fact, it’s recommended that you mix things up and use a combination of all of these.
Your goals should be broken up into two distinct categories: macro and micro.
Macro are overall goals, like increasing sales. Micro goals are smaller, more immediately achievable goals, like getting a new post up or increasing SEO in a week.
Certain analytics tools like Google Analytics actually have a section for goals and you can even track your progress in real time.
Look At Smaller Details
Your macro goals are certainly important, but it’s important to have an overview of the individual aspects of your site. Be sure you’re not getting caught up in the big picture.
Take some time to analyze how your individual pages are performing. Your analytics are actually a great way to look at whether or not your UI needs an overhaul.
For instance, your blog may get 5,000 views in a month, but another page may get 50. Get rid of any extemporaneous pages and only leave what’s necessary.
Pay Attention To Demographics
In the past, you may have glanced at your demographics page, but you didn’t give it much thought. Only overall traffic matters, right? That couldn’t be further from the truth.
The demographics within your website data tell you a lot about how you should start tailoring your site.
Let’s say 80% of your audience comes from Australia, 10% from Asia, 5% from North America, and 5% from South America.
Naturally, you’re going to want to tailor your site to the larger share of your market. This may mean posting content during certain times of the day or focus on local content.
But remember, your website data shows you so much more than just where your audience is from.
You can get data on everything from age range to gender to how much time they spent on your site. These factors should all play a part in how your posts content and markets itself.
Final Thoughts On Using Website Data
Your website data is the secret to unlocking your business. Soon, you’ll be able to create better content that gets the results you’re after.
We’d love to help in any way we can! Get in touch today and get your free consultation. Let us help you get the traffic you deserve.
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