5 Digital Marketing Trends For Small Business To Create Success
by Gemma Agnew
How good is your grasp of digital marketing trends?
If you do business online, you know how fast things move. An internet marketing strategy that worked for your business a few years back may not deliver good results today.
The secret to maintaining an edge over your competition is staying abreast of what’s trending in the world of digital marketing.
We’ve done the digging for you so you don’t get your hands dirty.
In this post, we’re sharing the top digital marketing trends that will drive your small business in 2017 and beyond.
Let’s get into it!
Video Will Drive Digital Marketing
When it comes to digital videos, the numbers speak volumes of what the future holds.
Here is a brief breakdown of the top stats:
Online video generates 41 percent more traffic to a website.
92 percent of consumers who watch video on mobile share with friends.
70 percent of marketers say videos generate more conversations than other content types
Online videos increase product purchases by 144 percent.
Video creates a lasting memory – 80 percent of viewers can recall what they saw a month later.
Couple these stats with the fact that YouTube – not Bing or Yahoo – is the second biggest search engine, and you have one more reason to start shopping around for a good video camera!
Oh! And one more thing.
Be sure to optimise your videos for mobile, since 52 percent of internet users now access the web from smartphones, tablets and other hand-held devices.
Influencers are people with a large online followings, and they’re perceived to be an authoritative voice on various issues.
Perhaps you’re asking, “why should I pay someone to market my product and services instead of using established channels?”
Well, simple answer!
Although influencer marketing is one of the newest digital marketing trends, about 50 percent of marketers are planning to spend more money on influencer campaigns in 2017. This means the strategy works. Besides, influencer marketing is cost-effective and enhances your brand awareness.
Your Personal Brand Will Get More Valuable
You and your business are like conjoined twins.
What affects your personal brand will also affect your business brand. As such, growing a strong personal brand can improve your business bottom line.
Here is how it works:
A potential customer hears about your business but wants to know more about it before making a purchase. He heads over to Google and performs a quick search about your company and its founders.
What do you think will happen if the customer finds you have no personal online presence? Your guess is as good as mine!
Not many people will feel comfortable shopping from a small online business with anonymous owners.
So, ramp up your personal brand this year!
Big Data Will Get Even Bigger
How well do you know the numbers behind your small business?
For instance, where do you draw the vast majority of your customers from? What’s the average age of your consumers? Which ads are delivering the best results?
Understanding the numbers of your business is critical to designing an effective marketing strategy for your target audience.
In 2017 and beyond, more small business will hire big data consultants to gather and crunch the numbers. By 2020, the big data market will hit $9.4 billion, up from $1.7 billion in 2016.
Google Got Ears: Voice Search is Shaking Up Things
Are we seriously getting tired of typing things into Google?
It seems so.
The rise of digital personal assistants such as Siri and Cortana is driving the growth of voice search and, well, it’s much faster to talk than it’s to write! Since 2008, voice searches on Google have increased by 3400 percent!
Optimising your local business for voice search enhances your chances of getting found on Google and other major search engines.
The Takeaway on Digital Marketing Trends
Digital innovators are always hard at work to bring you better and cost-effective digital marketing tools.
As a business owner, staying on top of what’s hot and incorporating it into your digital marketing strategy can keep you ahead of the pack.
But, what if you don’t have the time to monitor the trends?
Partnering with digital solutions provider to keep tabs on the trends as you focus on managing other fronts of your business is the best way solution. Get in touch with us today.
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