4 Reasons Why You Need A Digital Marketing Specialist
by Gemma Agnew
Being a business owner today is only as easy as you allow it to be. In other words, ignoring digital marketing will only make things harder on your end. If you’re not already engaged in an online marketing campaign, then you’re giving away customers to your competition.
How will you continue to draw in new customers and keep the ones you currently have? Today, savvy businesses are using the web to their advantage.
You can do the same by hiring a digital marketing specialist. If you’re even considering doing it all on your own, then this article is for you.
Let’s review the top reasons why you need to hire a digital marketing specialist right now.
1. You Don’t Really Know What You’re Doing
Unless you took courses in digital marketing and/or ran hundreds of successful campaigns, you’re not cut out to do it on your own. The direction you will take your online marketing in may not be the right choice.
The best way to avoid making common mistakes is to work with a professional who knows what they’re doing.
2. You Haven’t Thoroughly Researched Your Audience and Market
What’s the demand for your product or service? Who’s your audience and what’s the best way to reach them online? These are important questions you’ll have to answer. It’s tough and will require research and a bit of split testing to learn.
A digital marketing expert will be able to identify your audience and the best platforms to reach them on. Without this knowledge, your campaigns will fall on deaf ears.
3. You Lack Knowledge About Social Media Marketing
Digital marketing and social media go hand-in-hand today. The majority of online users spend countless hours on social media each day. For instance, teens spend 9 hours daily consuming media on social networks. This makes it a great platform to build up your brand.
But you’ll have to know which social networks to use and what to say to get their attention. If you think consistently advertising your products and services will drive prospects to your site in droves, then guess again.
It takes a careful strategy to get the right engagement and conversions you seek from these campaigns.
4. A Digital Marketing Specialist Stays Abreast of SEO
What works today may not work tomorrow. And the only way to know when changes are needed is to stay abreast of the algorithm changes search engines make. Unfortunately, Google doesn’t send you an email stating they made changes and what those changes are.
It takes expertise to pinpoint them yourself. And since you’re busy running a business, you won’t have the time or knowhow to do this. In turn, any ranking you gained in the search engines will plummet.
Don’t Make Common Digital Marketing Mistakes
It’s easy to get ahead of yourself and think you can do it all yourself. But digital marketing campaigns require full-time attention to succeed.
If you’re not committed to learning and being consistent with your content creation, data analytics and split testing, then your campaigns will undoubtedly fail.
At Marketing Corp, we offer digital marketing services you can use to ensure your campaigns succeed. This includes SEO, social media marketing, email marketing and more.
Contact us today to see how we can help improve your online marketing strategy.
January 28, 2018
November 22, 2017