Blog


interactive web design

What is the first impression visitors have within seconds of viewing your website? How easy is it to navigate? Could your website be sending away valued customers? In the digital marketplace, a website visit is often the first point step in the sales process, besides social media or search engines. A well-designed web-page will increase the amount of time that visitors remain on your site, and increase the chances of them making a purchase. However, the question of remains, how do you optimize your website design to boost sales? One key component is an interactive web design. This is a new buzz......

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website data

As a business owner, your website is the most important asset you have. It’s a great resource for telling people about your business, showing off past projects, and connecting with customers. But did you know that you may not be getting the most out of your site? You could be sitting on tons important data to help you better market your business. Ready to use your site to its fullest extent and get the most out of your data? Read on as we walk you through how you can get the most out of your website data....

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digital marketing trends

If you’re beginning to prepare your 2018 marketing plan, don’t fall into the trap of simply using last year’s plan – even if it worked well for you. Digital marketing trends are ever-evolving, and falling behind can mean falling sales. Did you know, for example, that just over 50% of all website visits are now done using a mobile phone? And that number is only going to continue to increase, so if you aren’t offering your customers a mobile-friendly experience, you’re most certainly losing customers. But maybe you already know that. What other digital marketing trends should you plan for......

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generate leads with facebook

Facebook captures 10% of all internet visitors, with consumers spending on average 28 minutes on the site. What’s more, 50% of visitors prefer Facebook brand pages than company websites. The more visitors you get to your website, the more likely you are are to generate new leads and eventually paying customers. Stats like these however, have left many wondering if they should abandon their company website and just focus on their Facebook page. Focusing your main online attention on Facebook though, means relying on an entity you have no control over. With your website you own it, so you......

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traffic generation

You’ve worked night and day to make your website absolutely perfect. You’ve researched, added content and spent precious hours getting your website looking exactly the way you want it to be experienced by visitors. But for all of that time, effort, energy and money you’ve put into your website, you must have viewers to make this sacrifice worth it.  Let’s take a look at 5 traffic generation strategies you can use to boost your site awareness. ...

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digital marketing tactics

Your online business has the potential to engage millions of consumers worldwide, but it needs your help to do so.  Digital marketing tactics are available to boost your traffic and conversion rates and get ahead of the competition. They help you reach your audience in a quick, efficient manner.  Effective tactics can be anything from search engine ad campaigns to sending personalized emails. Or, try a combination of consistent content with the right user experiences.  The possibilities are endless, but there are some tactics you should definitely consider using. ...

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why good website design is important for your business

Imagine if you only had one minute to pitch your entire line of services and products.  In the online world, that’s about right. The average person only spends up to 60 seconds trying to complete a simple task on your website before giving up.  The task could be anything from finding contact information to looking at your services. Either way, users need an interesting experience that is easy to navigate.  The importance of good website design for your business is clear. It is both what sparks interests and seals the deal, thanks to branding, engagement, and conversion strategies....

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benefits of blogging

If you want your business to be on the cutting edge, you need your website to be a hotspot of activity and content. Why? Because 94% of B2B customers are using the internet to help in their decision-making process.  Be a part of the conversation. One of the more effective strategies is regular blogging. Companies posting upward of 16 blogs monthly can find website traffic boosted by more than three times the original amount! This is only one of the many benefits of blogging. Keep reading to learn more about how consistent blogging can help build your business!...

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This is why your digital marketing campaign failed

You’ve reached the end of your digital marketing campaign and your results have concluded one of the most dreaded things for a marketer to overcome. Failure. Every marketer has experienced a failing digital marketing campaign at one point of their journey. But the way to winning starts with reviewing your faults before you jump back into another campaign. Here are some reasons why your digital marketing efforts didn’t lead to success and how you can turn that around next time....

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